This is the first post I wrote in my capacity as UNEP’s blogger for World Environment Day in Rio de Janeiro, Brazil. I’ll be posting all 5 leading up to and throughout Rio+20.
With the start of 2012 came the news that the world’s tropical rainforests hold 229 billion tons of carbon, which is 20% more than was previously thought.
So it’s a good thing Brazil is making a concerted effort to stop deforestation—with a decrease from 27,000 square kilometres of forest lost in 2004 to 6,451 in 2010.
Worryingly, however, deforestation has recently been on the rise in certain regions of Brazil, which calls for decisive action and innovation.
To that end, in 2011 Brazilian supermodel Gisele Bündchen challenged UNEP Goodwill Ambassador Don Cheadle to a race. The winner would be the one who inspired the most people to launch events in conjunction with 2011’s World Environment…
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